There is a lot of Internet Technology (IT) lingo being thrown around in cyberspace these days and for the layperson, it could be difficult to understand. However, if explained properly, it is really simple.
First, understand that just like the internet evolving over time, so have the terms that describe advertising across it. So first, let’s explain the broader terms and group the ones that mean the same thing.
Internet Marketing, Online Marketing, and Digital Marketing all basically mean the same thing except for one thing. They all reference advertising on the World Wide Web, also known as the Internet. Digital Marketing also means marketing across the web, but a Digital Marketing Company may use it in reference to their services suite. An example, Ave Maria Media provides digital marketing services such as Graphic Design, Website Development, Mobile App Development, and Video/Audio Production to enhance their client’s ability to do Internet Marketing or the other similar term Online Marketing.
Ok, so here are a couple more terms that practically mean the same thing. Search Engine Optimization (also called SEO) and Search Engine Marketing (or SEM). Search Engine Optimization is twofold. First, it is optimizing your website to be “crawled” by automated processes called “robots”. The better your website is optimized, the more that little robot gobbles up all your content and displays it across their search engines when someone in the world searches for content related to your website. The better your optimization, the better your ranking. Well, almost. The first part is commonly referred to as On-Page SEO, and the second part could be described as Off-Page SEO although no one really uses that term. Often, SEO and SEM are used interchangeable. Though, SEO typically leans towards On-Page SEO and SEM towards Off-Page SEO. SEM or Search Engine Marketing describes a process in giving your website authority across the web. Authority is provided by many components. These components could be referred to as variables that consist within a search engine’s algorithm. The algorithm determines where websites rank when someone searches for a term or topic. So SEO (On-Page) is a major component in marketing online and there is a vast array of other variables that need to also be completed. These tasks are what a Digital Marketing Company like Ave Maria Media does for their clients. Here are a few of the literally hundreds of tasks that should be completed in a comprehensive internet marketing campaign.
- Content Marketing / Content Generation – Your online content needs to be original and relative. This includes articles, blogs, videos, and various other types of online content.
- Inbound Links – Other website’s, also with authority, linking to your website and web page.
- Paid Search – This is paid advertising across search engines and social media platforms.
A major service component of an effective Digital Marketing Company is Social Media Marketing. This type of online marketing engages potential customers for a Digital Marketing Company’s client. It’s locating the ideal demographic for potential customers and marketing to them, socially.
A good analogy for this would be fishing. Where you know the type of fish you want to catch. You fish in the correct body of water rather it be saltwater, freshwater, or brackish. Then, you cast a net in the area that is best known for that type of fish. You bring in the net and it should be loaded with tons of fish (or leads). Many of the ones that you were wanting to catch but some that you did not.
Inbound Marketing, a specialization of Ave Maria Media, sorts out those fish (leads). As in, they determine which leads have the greatest chance of converting to sales. The ones which may not be ready are nourished until they are ready.
We have explained in broad strokes much of the online terminology that is used often to describe marketing on the web. If you still have questions, feel free to contact us. You can comment below or even initiate a chat with us on the lower right-hand corner of this page.